BigPete33 wrote:Because the basic information wasn't explained in a basic enough manner for the masses (who are basic people) who obviously still have no clue.
The FAQ you made up is good, and I like how it was done so quickly.
But my main point is, if it's not explained in crystal clear fashion BEFORE the thing is launched then it's perhaps not as good as it should be.
We were never going to explain it clearly before the launch.
Our contractors were informed of the change two weeks before it was due to occur.
No matter how well we explain it in writing, no matter how many pretty pictures we draw. EDUCATION of a new structure, especially within a rebrand, will take time - hence 15 week seasons to round out the year, hence the huge amount of POS at venue level, hence the training and information sessions conducted for TC's and all staff, hence the member packs.
Our first priority was for players to understand the integration of online and live, after two weeks we start communicating more on the concepts of the competition and what you have to do to win plus the added prizes. Then after that, everyone starts feeling comfortable with it all and the details start to fall into place.
It's simple marketing, we have made huge changes, but for the regular players we have kept as much of the base plan and their foundation exactly the same to what they were used to.
Communication of this nature is not an overnight activity, nor do I expect 100% comprehension after the first week, as I have instructed our contractors, this education process won't take a week or even a month, it is a whole quarter to six months process.